Which term describes the restraint-overeating cycle triggered by thinking you've blown your diet?

The term that describes the restraint-overeating cycle triggered by the feeling of having "blown" one’s diet is known as the "What the hell effect." This psychological phenomenon occurs when an individual, after deviating from their dietary restrictions, feels a sense of failure or loss of control, leading them to indulge in overeating. The thought process often goes something like, "I’ve already messed up, so I might as well keep eating."

Understanding this concept is crucial in intuitive eating, as it highlights how rigid dietary rules can lead to negative emotional responses and behaviors that counteract weight management or health goals. The "What the hell effect" underscores the importance of fostering a more compassionate and flexible relationship with food, encouraging individuals to not see deviations as failures, but rather as a normal part of eating. This awareness promotes a healthier mindset around eating choices and helps to break the cycle of restriction and subsequent binging.